From $15K To $80K+
How We Multiplied This FTSE 100’s Revenue In Just 6 Months
An FTSE 100 company.
One of the most gargantuan sports betting and gaming groups in the online and retail sector.
Licensed to operate in more than 20 countries, across 5 continents.
These are just some of the colossal facts, figures, and accolades underlining our latest case study.
With big-name brands under their umbrella, we knew they had the potential to be a perfect client...
So when they asked us to boost the ad engagement and revenue of betting icons Coral and Ladbrokes—we were only too happy to oblige…
Why They Chose Us
Our client had rock-hard KPIs:
Traffic MUST be transparent: App name no Bundle ID (only if mapped).
Click to Install 0,1% to prevent click flooding (checked by source (domain/app)
Click to install time needs to be within 1 hour. Minimum 60% or more within the first 15 min—but not shorter than 25 seconds.
And they knew we could deliver…
The Smart Decision (& Here’s How We Did It)
Here’s How We…
Made Them Visible
We solved visibility issues within the tracking method and used a biweekly method of optimization to increase volumes and CR.
Optimized Their Campaigns
By constantly checking and measuring what worked (and what didn’t), making adjustments, and analyzing fraud cases to curate traffic
Tested (And Eliminated) Publishers
With biweekly optimization on the sub1 level and weekly reporting on fraud and volumes, the distribution team could make accurate projections on which publishers were the best performing—and which were not worth keeping on the campaign.
Amplified Improvement
By curating traffic and decreasing fraud the client entrusted us with a greater budget—and more campaigns to come…
The Transformation
We worked our magic across 4 campaigns starting from a baseline monthly revenue of just $2.5K, 4 months later we’d catapulted our client to their highest revenue to date—$17.5k!
And that’s not all…
The results
The After 6 Months
Before? Our client was looking at a 6-month turnover of just $15k…
But within just 6 months of collaboration—we multiplied that figure to well over $80k.
An astounding achievement…
The truth is, what began with 2 campaigns with a PO at around $2,000 each, has now grown into a total of 6 with a total payout of around $30,000!
The bottom line? The client was so satisfied with our visibly increasing trend that they escalated the payout for every FTD we brought in.
Now, that’s a juicy incentive for…
Engaging users. Amplifying results. Exceeding every expectation.
