myDSP offers everything you need to maximize your reach and results, including custom automation, data-driven audience targeting, full transparency, and direct access to the Mobfox SSP and other leading supply partners.
Rule Your Campaigns with Custom Automation
Build custom rules and adjust them according to the performance of your campaigns. With the myDSP rule engine, you can define specific triggers to automatically deactivate campaigns, exclude campaigns from targeting, or set a micro bid. You can even keep tabs on your rules with email alerts.
Watch our tutorial to see how our rule engine works
Data-Driven Audience Targeting
Leverage our DMP to reach the right audience for your campaigns. Define your audience using over 15 targeting options including gender for over 800M anonymized users in 52 countries.