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DMEXCO 2018 // What to see, where to go, what to eat

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Juli Kristof
 
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With a stunning 1.1K exhibitors and 570 speakers, the 2 days of DMEXCO 2018 offers a somewhat overwhelming selection of programs and places to be. Not to mention that outside the 100k sqm exhibition space lies the beautiful city of Cologne with all its wonders. We are here to help you get around.

September 12, 2018. You wake up in Cologne and already know that you have two fun and intense days ahead of you – so you’d better start the experience with an excellent breakfast at Hommage, the cozy little headquarter of everything brunch on Friesenstrasse, with great vegan and vegetarian options on the menu.

But beware, the programming at DMEXCO starts as early as 10AM, so with no time to waste head over to Koelnmesse. No worries, public transportation in Cologne is your friend and with a one- or three-day ticket in your hand you will have the freedom to explore the city and still get to the DMEXCO events on time.

 

The expo of all digital marketing expos

 

And needless to say, there is what to get to – starting at 10:15 AM on Day 1 Sean Kegelman, global head of data and Audience Solutions at Spotify and 5 other industry leaders sit down for a roundtable on the Experience Stage to explore the Esthetic Ways of AI.

Next day at 10.10 AM Peter Sellis, Director of Product Management for Monetization at Snap (that is, Snapchat) has the floor at the Congress Stage to talk about how Snapchat’s approach to camera marketing can help advertisers reach their ideal audience.

For a more hands-on experience visit DMEXCO’s World of Experience – chock full of the newest innovative ideas and products of the digital marketing world. But instead of remaining an observer – this section of the expo gives you the chance to experience the future with smart devices, robots or live tests.

If you are in more of a movie-going mood, don’t miss out on the Motion Stage where leading media brands show off their newest productions, technologies, and brand new video marketing solutions.

Of course, it goes without saying that you should stop by the Mobfox booth E055 in hall 6, say hello to the team and get your carefully chosen giveaway. Come around 4.30PM on Wednesday and join us for a beer and a pretzel – plus take part in our raffle for some awesome gifts (*Cough*… AirPods…*cough*).

 

 

Cologne musts

 

Cologne means a compulsory visit to the Cathedral, a magnificent piece of 13th-century architecture, rich in details and history. The world’s 4th largest cathedral boasts two 157 m bell towers one of which is home to Fat Peter, the world’s largest bell. Fat Peter’s clapper alone weighs in at 600 kg.

And when it comes to must-visits, don’t be tricked by the popular location and all the tourists drinking their Kölsch (Cologne’s own beautifully light brew) at Frueh at Dom, right next to the Cathedral. This typical German eatery is indeed one of the best spots in town, especially if you are craving pork knuckle, bratwurst or other local delicacies (of the non-vegan nature)…

Recharged, one is always happier to visit one (or more) of the many museums Cologne has to offer. Try the Schokoladenmuseum for some Willy Wonka fun, the Farina Fragrance Museum for some Eau de Cologne magic (yes, yes – that Cologne is this Cologne) or the Museum Ludwig for some actual art – its a contemporary and modern art museum with a uniquely rich collection.

Cologne cathedral dmexco

The majestic Cologne Cathedral and the Rhine

Off the beaten track

 

But Cologne has a lot to offer to those too who are less interested in the official sights and are more eager to explore the hidden treasures of the city. Check out the Golden-Winged Car on the top of the Cologne City Museum, with its golden wings spread as if it was about to take off and fly to a land, where kitsch is more appreciated… (The people of Cologne seem to be divided over the artistic value of this magnificent vehicle-creature.)

Other than Tripadvisor, Colognians have a particular, private system of rating artistic establishments – the bananas. The graffiti is the creation of Thomas Baumgaertel who wanted to evaluate art and came up with the straightforward and arguably ingenious system of the bananas. If a building contains noteworthy art – it has a banana. Go, find them.

And then there are the Rude Boys of Cologne, but we probably shouldn’t expand on the topic. Instead, we will wish everyone an enjoyable visit to Cologne and an excellent DMEXCO experience.

 

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