We’re excited to announce that Mobfox recently partnered with Moat!
Our new partnership enables us to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools are available for all inventory that comes from Mobfox SDK publishers. By using Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our advertisers’ ads.
“By pulling back the curtain on viewability metrics, we’re able to provide our customers with a clearer picture of their ads’ reception, giving them the tools they need to optimize the way they serve ads,” said Kumaran Sambandam, SVP of Global Demand for Mobfox. “We are proud to provide additional indicators at ad placement level for our partners to successfully run their campaigns, as we continue to enhance and expand our mobile and programmatic advertising capabilities.”