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“We couldn’t be more pleased with Mobfox. They always offer quick support in Russian and have created customized monetization solutions for our business. Once we started using their Autopilot, we experienced a huge increase in CPM and fill rate as a result.”

- Dmitry Martynov, Traffic Management [email protected] Baby.Ru
Publisher

With over 10 million active users, Baby.ru is a leading online and mobile community for Russian-speaking parents and expectant parents with a wide-range of resources and networking features.

Goal

Baby.ru wanted to increase their monetization efforts and fill rate for their mobile app, Happy Mama.

Strategy & Activity

Baby.ru began working with Mobfox in April 2017. They worked closely with their personal account manager to create a tailored monetization strategy, which included implementing the Mobfox SDK, analyzing their traffic and app audience, and carefully selecting their advertising partners for best results.

At their AM’s suggestion, Baby.ru switched from 3rd party mediation to the Mobfox Autopilot, a smart mediation algorithm that automatically optimized their waterfall and prioritized their ad networks for each incoming request, based on location, time zone, and behavior of specific inventory. This shift in mediation also enabled Baby.ru to easily review the performance of each ad network on a single platform.

Results: Overall Revenue Grew by 87%!

Once Autopilot was activated, Baby.ru saw an immediate increase in demand, revenue, and impressions. Their fill rate jumped by 86% and their overall revenue grew by an incredible 87%! Baby.ru is very satisfied with the results they have seen and are continuing to grow their activity with Mobfox.