MARKETPLACE FOR DEMAND ADVERTISERS AGREEMENT
This Mobfox Marketplace for Demand Advertisers Agreement owned and operated by Mobfox US LLC and its affiliated companies under the name MobFox (“Mobfox”) consists of this Cover Page and the Terms and Conditions (Advertiser Terms of Service), and any additional Exhibits (collectively, this “Agreement”) and is between Mobfox and the member identified below (“Member”).
Term: “Initial Term” of 1 year beginning on the Effective Date, and automatically renewing for successive 1 year terms (“Renewal Term”); provided that either party may terminate this Agreement for convenience upon 30 days prior notice (collectively, the “Term”). Termination terms are shall be as described in the Terms and Conditions below.
Mobfox Marketplace for Demand Advertisers is the Mobfox Marketplace service that provides automated real-time bidding services for advertisers such as Member, buying available inventory from publishers who are sellers in the Mobfox Marketplace. Mobfox Marketplace is a second price, sealed- bid auction, where bidders submit their bids without knowing the bids of the other bidders in the auction, and in which the highest bidder wins, but the price paid is the second-highest bid.
Fees: Member will pay the Auction Clearing Price capped at the Max Bid.
Payment: Mobfox will invoice Member monthly via email. Member will pay all amounts within 30 days of the invoice date.
Please note that the aforesaid summary of terms is listed for your convenience only and in any event of a discrepancy and/or inconsistency with the Terms and Conditions below, the Terms and Conditions shall prevail.
IN WITNESS WHEREOF, the parties have caused this Agreement to be executed by their duly authorized representatives.
Mobfox – Advertiser Terms of Service
1.1. The Mobfox Mobile Advertising Network provided by Mobfox US LLC (“Service”), owned and operated by Mobfox US LLC and its affiliated companies under the name Mobfox (“Mobfox”), is provided to you (“Member”, “Advertiser”) under the Terms and Conditions (“Terms”) of this Advertiser Service Agreement, together with the additional terms addendum regarding the use of the Marketplace for Demand Advertisers attached hereto as Annex A to the extent relevant to you if you are a Demand Side Partner (“DSP”) and any additional annexes (collectively, this “Agreement”), and any amendments thereto and any operating rules or policies. Mobfox reserves the right, in its sole discretion, to change, modify, add or remove all or part of the Agreement at any time. If this Terms and/or any modification to this agreement is unacceptable to Member, Member’s only recourse will be to terminate this agreement as set forth herein. Member’s continued participation with the Service following Mobfox’s posting of a new agreement on Mobfox’s site will constitute a binding acceptance of the change.
1.2. By accepting the Terms of the Agreement, the Member:
(a) represents and warrants that Member is of at least 18 years of age;
(b) agrees to provide accurate, current and complete information about Member as prompted by the Account Registration Form;
(c) agrees to maintain and update this information to keep it accurate, current and complete;
If any information provided by Member is inaccurate, not current or incomplete, Mobfox has the right to terminate Member’s account.
1.3. By completing the account registration process, and clicking the “register” button, Member agrees to be bound by this agreement and acknowledges the establishment of an account on behalf of such Member (the “Account”).
2.1. Subject to this Terms, Mobfox may in certain circumstances, including through third parties where appropriate, promote Advertiser’s products and/or services designated by Advertiser at Mobfox Mobile Advertising Platform available at http://www.mobfox.com (the “Platform”) by placing the Creative (as defined below) in such form and location within the Mobfox Mobile Advertising Network as Mobfox will decide, at its sole discretion and if requested providing access to the data analytics and audience targeting features for the purpose of providing the service.
2.2. Editorial Review – Without derogating from any other provision in this Agreement, Mobfox reserves the right, without any obligation herein, to review each ad individually, and has the right, to edit, refuse, reject or remove the Advertiser’s ad and any Creative (as defined below) from the Services at any time and for any reason.
2.3. Technical Support – Members may receive technical help and resolve billing inquiries by contacting Mobfox Support via the Platform ticketing system. Should Member become dissatisfied with the Service in any way, Member will contact Mobfox support by emailing the relevant email address written below.
2.4. USE OF THE SERVICE SUBMISSIONS
By submitting material or web page listings to the Service (including information regarding the listing) you are irrevocably granting Mobfox, its licensees, and any entities in the Service, the right to use all parts of the material without limitation including, but not limited to, modifying it or using it commercially and authorizing others to do so.
3. MEMBER REPRESENTATIONS
3.1. Member represents and warrants that:
3.1.1. Member is the legal owner of the URL or any other digital media source (“Digital Media”) specified in his Advertiser Account, an employee of the legal owner of the Digital Media or has obtained express written permission from the legal owner of the Digital Media in connection with the use of the Service with the aforementioned domain. Without derogating from any other provision in this Agreement, Member expressly agrees to indemnify Mobfox from any claims, losses, damages, including by any third party, arising from or in connection with the use of the Advertiser Service with the specified Digital Media.
3.1.2. Member is the owner or is licensed to use the entire contents and subject matter contained in any creative such as image, text, programming code, graphic content or any combination thereof (“Creative”);
3.1.3. any Creative is free of any virus or other any other device that could impair or injure any person, or entity, computer equipment or software;
3.1.4. any Creative does not violate any law or regulation, including those governing false or deceptive advertising, sweepstakes, gambling, or trade disparagement;
3.1.5. any Creative does not contain any misrepresentations or content that is defamatory or violates any rights of privacy or publicity;
3.1.6. any Creative does not contain any child pornography or link to such content;
3.1.7. any Creative does not contain any linking to software piracy;
3.1.8. any Creative does not contain or link to any form of illegal activity (i.e., how to build a bomb, hacking, etc.);
3.1.9. any Creative does not contain any gratuitous displays of violence, obscene or vulgar language, and abusive content or content which endorses or threatens physical harm;
3.1.10. any Creative does not contain any content promoting any type of hate-mongering (i.e., racial, political, ethnic, religious, gender-based, sexuality-based or personal, etc.);
3.1.11. any Creative does not participate in or transmit inappropriate newsgroup postings or unsolicited e-mail (spam);
3.1.12. Member will comply with all laws and regulations that may apply to Internet advertising, including, but not limited to the Children’s Online Privacy Protection Act, the Can-Spam Act, the Federal Trade Commission Act and the Digital Millennium Copyright Act;
3.1.13. any Creative does not and will not infringe any copyright, trademark, patent or other proprietary right;
3.1.14. any Creative must comply with Mobfox Creative Guidelines attached hereto as Annex B as may be amended from time to time;
3.1.15. The Member’s links and all advertisements contained in the links will be in a service compatible format, as such format may be established by Mobfox from time to time;
3.1.16. Member will comply with the privacy of the online community which is presented in https://www.mobfox.com/privacy-policy/.
3.2. Member hereby grants Mobfox a non-exclusive, royalty-free, worldwide right and license to reproduce, transmit, distribute, display and otherwise use all or some of the Creative for the purpose of carrying out Mobfox’s obligations under this Agreement, including, without limitation, for the purpose of running and managing any campaign.
3.3. Member hereby grants Mobfox the right to display Member’s logo and description on Mobfox’s website or any other media as part of Mobfox’s client list.
During the Services, Member will be granted access and may view the online reports relating to its activity within the Mobfox reporting system (the “Report”), which during the relevant month are only estimated non-final numbers that may be changed or adjusted by Mobfox until 15 days after the end of the relevant month. At the end of the month the reports will be frozen and within 15 days will include the definitive numbers of earnings as maybe adjusted as aforesaid. Member agrees that Mobfox stats will be final and binding in every case and serve as the sole basis for the calculation of Member’s payments as described in section 5 below.
5.1. Advertiser will be responsible for prepayment in the amount as will be determined by the Advertiser with a minimum deposit of $ 50.00. For the avoidance of doubts, any amount(s) paid by the Advertiser is non-refundable for any reason whatsoever.
5.2. At the sole discretion of Mobfox, different payment terms may be granted to the Advertiser as follows: Advertiser will be invoiced by Mobfox on a monthly basis according to the Reports upon completion of the calendar month in which the Services were provided and will pay such invoice net+30 days from the date of invoice. Unless otherwise specified in writing on the invoice, Member will pay all applicable fees, taxes, commissions or the like. For the avoidance of doubt, all the Reports are final and binding. Any payment which is not rejected within 5 days from the date of invoice will be deemed to be approved by the Advertiser. Any rejection must be provided in writing and reasonably substantiated.
5.3. Member must have a $10.00 fund balance in Advertiser Account. In addition to any other rights, Mobfox may immediately remove Ad Materials in the event of non-payment by Advertiser within such time period.
5.4. All payment will be in U.S Dollars. It is hereby agreed that late payments are subject to 1.5% interest per month, compounded monthly. All sums payable by Advertiser to Mobfox under this Agreement are exclusive of any sales tax, indirect or similar taxes chargeable on any supply to which those sums relate and Advertiser will be responsible for such payments.
5.5. Unless otherwise specified, all billing calculations are based solely on the Report.
5.6. Mobfox reserves the right to change payment dates and amounts, at any time, with or without prior notification to member, which may be posted on the Service website, in Member’s Service account, or emailed to Members.
All ad campaigns are monitored for fraudulent and/or otherwise non-compliant activity by Mobfox. Any revenue believed to be generated by fraudulent or non-compliant clicks will be refunded to the Advertiser in good faith according to section 5.2 above. Mobfox reserves the right to reject any or all requests for investigation of assumed click fraud or other non-compliant clicks by any Member at its sole discretion.
7.1. Termination by Mobfox:
Mobfox may terminate the Service with or without cause at any time, effective immediately and without prior notice. Mobfox may terminate a Member via written or email notice as necessary at Mobfox’s sole discretion. Mobfox will not be liable to Member or any third party for Termination of Service.
7.2. Termination by a Member: Advertiser may terminate this Agreement upon 48 hours prior notice written to Mobfox via email. Upon termination of the Service, by Mobfox or by a Member, Member’s right to use the Service instantly ceases. Member will have no right, and Mobfox will have no obligation thereafter, to forward any information associated with Member’s Account. Any amount(s) paid for the month in which Member cancel, and/or any fee(s) for any month expired before Member termination, is non-refundable.
7.3. TERMINATION FOR ILLEGAL OR OTHER ACTIVITY
Mobfox may, but has no duty to, immediately terminate Member and remove it from the Service servers if, in its sole discretion, Mobfox concludes that Member is engaged in illegal activities or the sale of illegal or harmful goods or services or is engaged in activities or sales that may damage the rights of Mobfox or which are not permitted under this Agreement or others. Any termination under this section will take effect immediately, and Member expressly agrees that it will not have any opportunity to cure.
7.4. WAIVER: Member expressly waives any statutory or other legal protection in conflict with the provisions of this section 7.
7.5. DELETION OF INFORMATION: Upon termination, Mobfox reserves the right to delete from its servers any and all information contained in Member’s Account including, but not limited to, order processing information, mailing lists, and any data generated by the Service software.
7.6. SURVIVAL: The following sections will survive any termination of this Agreement: 7, 8, 9, 10, 11, 12, 13, 14, 15 and 16.
8.1. EXCEPT AS EXPRESSLY SET FORTH IN THIS
AGREEMENT, MEMBER EXPRESSLY UNDERSTAND AND AGREES THAT MEMBER USE OF THE SERVICE IS AT MEMBER’S SOLE RISK AND THAT THE SERVICES ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT ANY WARRANTIES.
8.2. IN PARTICULAR, MOBFOX, ITS SUBSIDIARIES AND AFFILIATES, AND ITS LICENSORS DO NOT REPRESENT OR WARRANT TO MEMBER THAT:
8.2.1. MEMEBER USE OF THE SERVICE WILL MEET MEMBER’S REQUIREMENTS,
8.2.2. MEMEBER USE OF THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE OR FREE FROM ERROR,
8.2.3. ANY INFORMATION OBTAINED BY MEMBER AS A RESULT OF MEMBER USE OF THE SERVICE WILL BE ACCURATE OR RELIABLE, AND
8.2.4. THAT DEFECTS IN THE OPERATION OR FUNCTIONALITY OF ANY SOFTWARE PROVIDED TO MEMEBER AS PART OF THE SERVICE WILL BE CORRECTED.
8.3. ANY MATERIAL DOWNLOADED OR OTHERWISE OBTAINED THROUGH THE USE OF THE SERVICE IS DONE AT MEMBER’S OWN DISCRETION AND RISK AND MEMBER WILL BE SOLELY RESPONSIBLE FOR ANY DAMAGE TO MEMBER AND/OR THIRD-PARTY COMPUTER SYSTEM OR OTHER DEVICE OR LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.
8.4. NO ADVICE OR INFORMATION, WHETHER ORAL OR WRITTEN, OBTAINED BY MEMBER FROM MOBFOX OR THROUGH OR FROM THE SERVICE WILL CREATE ANY WARRANTY NOT EXPRESSLY STATED IN THE TERMS.
8.5. MOBFOX FURTHER EXPRESSLY DISCLAIMS ALL WARRANTIES AND CONDITIONS OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO THE IMPLIED WARRANTIES AND CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
9.1. MEMBER EXPRESSLY UNDERSTANDS AND AGREES THAT MOBFOX, ITS SUBSIDIARIES AND AFFILIATES, AND ITS LICENSORS WILL NOT BE LIABLE TO MEMBER AND/OR TO ANY THIRD PARTY FOR:
9.1.1. ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL CONSEQUENTIAL OR EXEMPLARY DAMAGES WHICH MAY BE INCURRED BY MEMBER, HOWEVER CAUSED AND UNDER ANY THEORY OF LIABILITY. THIS WILL INCLUDE, BUT NOT BE LIMITED TO, ANY LOSS OF PROFIT (WHETHER INCURRED DIRECTLY OR INDIRECTLY), ANY LOSS OF GOODWILL OR BUSINESS REPUTATION, ANY LOSS OF DATA SUFFERED, COST OF PROCUREMENT OF SUBSTITUTE GOODS OR SERVICES, OR OTHER INTANGIBLE LOSS;
9.1.2. ANY LOSS OR DAMAGE ARRISING OUT OF THE SUBJECT MATTER OF THIS AGREEMENT, INCLUDING BUT NOT LIMITED TO LOSS OR DAMAGE AS A RESULT OF:
9.1.3. ANY RELIANCE PLACED BY MEMBER ON THE COMPLETENESS, ACCURACY OR EXISTENCE OF ANY ADVERTISING, OR AS A RESULT OF ANY RELATIONSHIP OR TRANSACTION BETWEEN MEMEBER AND ANY ADVERTISER OR SPONSOR WHOSE ADVERTISING APPEARS THROUGH THE SERVICE;
9.1.4. ANY CHANGES WHICH MOBFOX MAY MAKE TO THE SERVICE, OR FOR ANY PERMANENT OR TEMPORARY CESSATION IN THE PROVISION OF THE SERVICE (OR ANY FEATURES WITHIN THE SERVICE);
9.1.5. THE DELETION OF, CORRUPTION OF, OR FAILURE TO STORE, ANY CONTENT AND OTHER COMMUNICATIONS DATA MAINTAINED OR TRANSMITTED BY OR THROUGH MEMBER’S USE OF THE SERVICE;
9.1.6. MEMBER’S FAILURE TO PROVIDE MOBFOX WITH ACCURATE ACCOUNT INFORMATION;
9.1.7. MEMBER’S FAILURE TO KEEP ITS PASSWORD OR ACCOUNT DETAILS SECURE AND CONFIDENTIAL;
9.2. THE LIMITATIONS ON MOBFOX’S LIABILITY TO MEMEBER IN PARAGRAPH 9.1 ABOVE WILL APPLY WHETHER OR NOT MOBFOX HAS BEEN ADVISED OF OR SHOULD HAVE BEEN AWARE OF THE POSSIBILITY OF ANY SUCH LOSSES ARISING.
9.3. MOBFOX’S LIABILITY TO MEMBER OR ANY THIRD PARTY IN ANY AND ALL CIRCUMSTANCE WILL NOT, FOR ANY REASON, EXCEED THE AGGREGATE PAYMENTS ACTUALLY MADE BY MEMBER TO THE SERVICE OVER THE 3 MONTHS PERIOD PRIOR TO THE CLAIM. THIS LIMITATION OF LIABILITY IS APPLICABLE TO THE FULLEST EXTENT PERMITTED UNDER THE APPLICABLE LAW.
Member hereby agrees to indemnify, defend and hold harmless Mobfox and its officers, directors, agents, publishers and employees from and against all claims, actions, liabilities, losses, expenses, damages, and costs (including, without limitation, reasonable attorneys’ fees) that may at any time be incurred by any of them by reason of any claims, suits or proceedings (a) for libel, defamation, violation of right of privacy or publicity, copyright infringement, trademark infringement or other infringement of any third party right, fraud, false advertising, misrepresentation, product liability or violation of any law, statute, ordinance, rule or regulation throughout the world in connection with the mobile application / website; (b) arising out of any breach by Member of any duty, representation or warranty under any this Agreement;
10.1. Mobfox and its licensors own and will retain all right, title and interest in and to the Platform, the Mobfox Mobile Advertising Network and the Data (as defined below), including all Intellectual Property rights (as defined in Annex A) embodied therein. Subject to the license grant to Mobfox herein, Member and its licensors own and will retain all right, title and interest in and to the Creative, including all Intellectual Property rights embodied therein.
10.2. Mobfox reserves the right to: (i) respond to notices of alleged copyright infringement that comply with applicable international intellectual property law and (ii) terminate the accounts of repeat infringers, including disclosure of relevant Member information when required and Member agrees and acknowledges that any such disclosure is hereby permitted and will not be deemed to violate any other term in this Agreement.
11.1. In connection with the operation of the Service, Mobfox may collect and receive end-user device information, end-user’s session-based browsing behavior, number of impressions, aggregate performance statistics, http header information and any other data that Member elects to provide to Mobfox (“Data”). Member agrees that Mobfox may: (a) use such Data to provide the Service to Member; (b) use and store such Data for Mobfox’s internal business purposes; (c) disclose such Data as may be required by law or legal process; and (d) use and disclose such Data when it is aggregated with similar information relating to other Mobfox Members or end-users and does not specifically identify the Member or end-user.
11.2. To the extent that any end-user’s Data that is provided by Mobfox to Member includes personal data of individuals who are in the European Union, then Mobfox’s Personal Data Processing Addendum (DPA), which is attached hereto as Annex C and serves as an integral part thereof, applies and the parties agree to comply with its terms.
12.1. The mobile websites/applications may include hyperlinks to other mobile websites or content or resources. Mobfox may have no control over any mobile websites or resources which are provided by companies or persons other than Mobfox.
12.2. Member acknowledges and agrees that Mobfox is not responsible for the availability of any such external sites or resources, and does not endorse any advertising, products or other materials on or available from such mobile websites/applications or resources.
12.3. Without derogating from sections 8-9 above, Member acknowledges and agrees that Mobfox is not liable for any loss or damage which may be incurred by Member as a result of the availability of those external sites or resources, or as a result of any reliance placed by Member on the completeness, accuracy or existence of any advertising, products or other materials on, or available from, such mobile websites/applications or resources.
13.1. Mobfox may make changes to the Service at any time. When these changes are made, Mobfox will make a new copy of the Agreement available at https://www.mobfox.com and be made available to Member from within, or through, the Service.
13.2. Member understands and agrees that if Member use the Service after the date on which the Agreement has changed, Mobfox will treat Member’s use as acceptance of the updated Agreement.
Member or Mobfox may provide the other with information that is confidential and proprietary to that party or a third party, as is designated by the disclosing party (“Confidential Information”). The receiving party agrees to make commercially reasonable efforts, but in no case less effort than it uses to protect its own Confidential Information, to maintain the confidentiality of and to protect any proprietary interests of the disclosing party. Confidential Information will not include: (i) information that is or becomes part of the public domain through no act or omission of the receiving party, or (ii) is lawfully received by the receiving party from a third party without restriction on use or disclosure and without breach of this Agreement or any other agreement without knowledge by the receiving party of any breach of fiduciary duty, or (iii) that the receiving party had in its possession prior to the date of this Agreement, or (iv) is disclosed pursuant to the order or requirement of a court, stock exchange, administrative agency, or other governmental body. Member agrees that Mobfox may provide Member’s basic details Account and Member’s email to the publisher or any third party.
During the Term of this Agreement and for a period of one (1) years hereafter, Member will not knowingly solicit, directly or through third party, any advertiser/publisher that is obtained through the Services provided by Mobfox under this Agreement, and Member will not encourage any such advertiser/publisher to transfer from the Services. Without prejudice to any other right of Mobfox according to this Agreement and the applicable law, in the event Member directly solicit or cause to be transferred any advertiser/publisher, Member will pay Mobfox what Mobfox would have otherwise earned if Member had not violated this provision.
16.1. Sometimes when Member use the Service, Member may (as a result of, or through Member use of the Service) use a service or download a piece of software, or purchase goods, which are provided by another person or company. Member’s use of these other services, software or goods may be subject to separate terms between Member and the company or person concerned. If so, the Agreement does not affect Member’s legal relationship with these other companies or individuals.
16.2. The Agreement constitutes the whole legal agreement between Member and Mobfox and governs Member’s use of the Service (however excluding any services which Mobfox may provide to Member under a separate written agreement), and completely replace any prior agreements between Member and Mobfox in relation to the Service.
16.3. Mobfox will be entitled to freely assign any of its rights and obligations in connection with this Agreement or any subsequent business activity to any of its subsidiaries and/or affiliated companies or to a purchaser in the event of a sale to or acquisition, whether by merger, consolidation, reorganization or other similar transaction. This Agreement will bind and benefit the parties and their successors and permitted assigns.
16.4. Member agree that Mobfox may provide Member with notices, including those regarding changes to the Agreement, by email, regular mail, or postings on the Service.
16.5. Member agree that if Mobfox does not exercise or enforce any legal right or remedy which is contained in the Agreement (or which Mobfox has the benefit of under any applicable law), this will not be taken to be a formal waiver of Mobfox rights and that those rights or remedies will still be available to Mobfox.
16.6. If any court of law, having the jurisdiction to decide on this matter, rules that any provision of the Agreement is invalid, then that provision will be removed from the Agreement without affecting the rest of the Terms. The remaining provisions of the Agreement will continue to be valid and enforceable.
16.7. Member acknowledge and agree that each member of the group of companies of which Mobfox is the parent will be third party beneficiaries to the Agreement and that such other companies will be entitled to directly enforce, and rely upon, any provision of the Agreement which confers a benefit on (or rights in favor of) them. Other than this, no other person or company will be third party beneficiaries to the Agreement.
16.8. Member and Mobfox are independent contractors, and nothing in this Agreement will create any joint venture, agency, franchise, sales representative, or employment relationship between the parties. Member has no authority to make or accept any offers or representations on behalf of Mobfox. Member will not make any statement, on its website or otherwise, that reasonably would contradict anything in this section. The relationship between the parties is non-exclusive and this Agreement will not restrict either party form engaging in any promotion or advertisement relationship with any third party.
16.9. This Agreement, and your relationship with Mobfox under the Terms, will be solely and finally settled as follows:
16.9.1. US Residents: Disputes with US residents will be governed by and be construed according to the laws of the State of California, without regard to the conflict of laws provisions thereto. Any dispute arising under or in relation to this Agreement will be exclusively resolved in the competent court in the county of Los-Angeles, California. EACH PARTY HEREBY IRREVOCABLY WAIVES, TO THE FULLEST LAWFUL EXTENT, ALL RIGHT TO TRIAL BY JURY IN ANY PROCEEDING RELATING TO THIS AGREEMENT, THE NOTES OR THE TRANSACTIONS THEY CONTEMPLATE.
16.9.2. All other Jurisdictions: Disputes with the Members which are not residents of the US will be governed by and be construed according to the laws of England and Wales, without reference to conflict of laws principles. Without derogating from the Mobfox’s right to seek injunctive relief in any jurisdiction it may deem proper, both parties agree that all disputes between the parties in connection with or arising out of the existence, validity construction, performance and termination of this Agreement (or any terms thereof), which the parties are unable to amicably resolve between themselves within 30 days, will be referred to arbitration in London in accordance with the Rules of Conciliation and Arbitration of the International Chamber of Commerce by one arbitrator appointed in accordance with the said rules. Said arbitration will be conducted in English and the arbitrator will be obligated to reason his/her decisions.
If you have any questions regarding the Agreement, please contact us:
Marketplace for Demand Advertisers Agreement
The following terms will apply to you in connection with your activity as a DSP in addition to the Terms set forth above.
1.1. “Ads” means advertisements and any material that promotes a brand or products or services, and will include, without limitation, video ads, interstitial ads, ad banners, badges, buttons and text links, as sourced by Member for display on Inventory hereunder.
1.2. “Advertiser” means an advertiser, media buyer, ad-agency or other provider of Ads that is in the Member Network.
1.3. “Auction Clearing Price” is the second highest bid in the auction and the price at which the impression is sold to Member if Member wins the auction.
1.4. “Member Platform” Member’s Demand Side Platform or Real Time Bidding Technology Partner, including all third-party Advertisers on the platform.
1.5. “End User” means any web or mobile end user that views, is able to view, or interacts with an Ad in connection with the Mobfox Services.
1.6. “Intellectual Property Rights” means copyright, trademark, patent, trade secret, moral right, privacy right, right of publicity, or any other intellectual property or proprietary right.
1.7. “Inventory” means elements of a website or application that a Publisher designates for placement of Ads.
1.8. “Max Bid” is the maximum bid established by Member or its Advertiser.
1.9. “Mobfox Marketplace” means the Mobfox platform and service for automated, real-time bidding to match Ads with Inventory.
1.10. “Mobfox RTB API” means the Mobfox version of an open RTB protocol, licensed pursuant to Free BSD license.
1.11. “Mobfox Services” means collectively, the mobfox Marketplace and the Mobfox UI, and all related user portals, technology and software, but specifically excluding the Mobfox RTB API.
1.12. “Mobfox UI” means the Member online interface through which Member can login and manage its Ad campaigns, as made available by Mobfox.
1.13. “Publisher” means a third-party seller of Inventory (typically a publisher) that owns or controls the sites or applications that host Inventory.
1.14. “Service Data” means any data that either party collects during delivery of Ads or performance of its obligations under this Agreement, including the End User device information, End User’s session-based browsing behavior, number of impressions, http header information, and any other data that Member elects to provide to Mobfox.
2.1 License to Mobfox Services. Subject to the terms and conditions of the Agreement, Member will have the right during the Term to access and us the Mobfox Marketplace solely for purposes of: (a) bidding for Inventory on the Mobfox Marketplace, and (b) receiving reports of advertising requests, impressions and other data related to the delivery of Ads through the Mobfox Marketplace.
2.2 License to Ads. During the Term, Member grants Mobfox a license under all of Member’s applicable rights to serve, route and place Ads onto Inventory.
3.1 Disclosures. Member understands that (a) the highest bid may not always win an auction based on the functionality of the Mobfox Services (e.g., seller of Inventory specifies requirements on bidding terms, or specifies exclusions regarding who may buy its Inventory), (b) the Mobfox Marketplace allows for transactions in real time and bids and offers may compete simultaneously against multiple other bids and offers, and (c) Member will have no recourse for any transaction that does not occur and Mobfox makes no guarantee regarding the level of impressions of Ads, the timing of delivery of such impressions or the amount of any payment to be made or due hereunder.
3.2 Service Modification. Mobfox reserves the right to modify or suspend the Mobfox Services in whole or in part at any time if Mobfox believes such modification is reasonably necessary in order to: (a) comply with applicable law or industry regulation, including the requirements of any self-regulatory program or framework; (b) to avoid or limit liability; (c) prevent errors or any other harm with respect to the Mobfox Services or other properties, services, web sites and applications serviced by the Mobfox Services; or (d) respond to Member’s breach of this Agreement (e.g., failure to pay fees or breach or abuse of the Mobfox Services or End User). Mobfox may notify Member following any such modification or suspension.
3.3 Ad Removal. Member agrees that Mobfox has no obligation to monitor or edit the content of any Ads. Mobfox may remove or block any Ads if Mobfox reasonably determines that such action is appropriate to prevent errors or any other harm with respect to the Mobfox Service or avoid or limit Mobfox’s liability.
3.4 Tracking. Mobfox will determine how to measure the number of impressions, inquiries, conversions, clicks, offers, installations, or other actions taken by third parties in connection with Ads, and all payment will be based on such measurements.
3.5 Mobfox Policies. Member will comply, and contractually require its third-party Advertisers within the Member Network to comply, with the Mobfox policies. Upon request, Member will reasonably assist Mobfox in enforcing the Mobfox policies vis-à-vis such third-party Advertisers in the Member Network.
3.6 Non-Solicit. Member may not contact the sellers of Inventory on the Mobfox Marketplace for the purpose of using Member’s knowledge gained by participating in the Mobfox Marketplace to circumvent the Mobfox Marketplace and reduce Member’s or its Advertisers cost of buying media from Mobfox Marketplace sellers.
3.6.1 By way of example, it would not be deemed a violation of this section if Member approached a seller for the purpose of buying media that was not available on the Mobfox Marketplace, such as a homepage guarantee buyout, even if Member, or the Member on behalf of an Advertiser, did not have a preexisting relationship with such seller.
3.6.2 By way of example, it would be deemed a violation of this section if Member elects to buy media directly from a seller after Member becomes aware through the Mobfox Marketplace that such media is available from the seller, and as a direct result, Member (or its Advertisers) are able to purchase the same media at a lower cost by approaching the seller for a direct economic relationship.
4.1 Member Responsibility. Member will be solely responsible for all aspects of dealing with its Advertisers (e.g., selling, collection of payment, client service), content and placement of Ads, and handling all inquiries of any type or nature. Member will be responsible for any acts or omissions of an Advertiser that is in breach of this Agreement or violation of any applicable laws.
4.2 Restrictions. Member will have no rights or licenses with respect to the Mobfox Services except as expressly provided in this Agreement and Mobfox reserves all rights not explicitly granted herein. Member may not (a) copy, distribute, rent, lease, lend, sublicense, transfer or make the Mobfox Services available to any third party outside of the Member Network, (b) decompile, reverse engineer, or disassemble the Mobfox Services, (c) create derivative works based on the Mobfox Services; or (d) modify, remove, or obscure any proprietary notices or legends that appear on the Mobfox Services or during the use and operation thereof.
4.3 Prohibited Actions. Member will not, and will not allow any third party to:
(a) generate queries, or impressions of or clicks on Ads through any automated, deceptive, fraudulent or other invalid means (including, click spam, robots, macro programs, and Internet agents); (b) encourage or require End Users to click on Ads through offering incentives or any other methods that are manipulative, deceptive, malicious or fraudulent; or (c) create or attempt to create a substitute or similar service or product through use of or access to any of the Mobfox Services or proprietary information related thereto.
4.4 Mobfox UI. Member must register for an account and can manage its campaigns and view all available performance metrics via the Mobfox UI, provided that Member acknowledges that such metrics are provided by a third party and may change at any time. Member is solely responsible for the security of its account and will be responsible for any activities of any person authorized by Member.
5.1 Mobfox; Service Data. In connection with the operation of the Mobfox Services, Mobfox may collect and receive Service Data. Member agrees that Mobfox may, so long as such use and storage is in compliance with all applicable laws, rules, and regulations: (a) use such information to provide the Mobfox Services to Member and its Advertisers; (b) use and store such information for Mobfox’s internal business purposes; (c) disclose such information as may be required by law or legal process; and (d) use and disclose such information when it is aggregated with similar information relating to other Mobfox Members or End Users, and does not specifically identify the Member or End User.
5.2 Member; Service Data. Member and its Advertisers may use Service Data to deliver the applicable Ad so long as such use is (a) in compliance with all applicable privacy policies, laws, rules, regulations and industry self-regulatory regimes relating to the collection, use and disclosure of Service Data (including but not limited to applicable restrictions on retargeting, merging with other data, and use of PII or sensitive data); and (b) and that it provides any notices and options, and obtains any consents or authorizations End Users that may be required in connection therewith.
5.4 User Device Identifiable Information. Member or Advertiser will not merge any User Device-Identifiable Information data that identifies an End User’s device (DII – Device-Identifiable Information) with Personally Identifiable Data (PII) held by the Member or Advertiser, or to otherwise re-identify the individual, for personalized advertising purposes without obtaining the individual’s opt-in consent.
Sections 4, 5, 6, 7 will survive expiration or termination of the Agreement. Upon termination or expiration of the Agreement for any reason, all licenses granted herein will terminate and Member will discontinue all use of the Mobfox Services.
Prohibited Ads and Content:
Creative Guidelines Penalties:
Without derogating from any other right of Mobfox pursuant to the Agreement or the applicable law, Advertisers will have their accounts suspended or terminated if the following violations occur:
Data Protection Addendum
This Personal Information Processing Addendum (“Addendum”) reflects the parties’ agreement on the Processing of Personal Information (as defined below). For the purposes of this DPA, you will be addressed as a “Demand Partner”.
All capitalized terms not defined herein will have the meaning set forth in the Agreement. All terms under the Agreement apply to this Addendum, except that the terms of this Addendum will supersede any conflicting terms under the Agreement.
Mobfox and Demand Partner agree on complying with the following provisions with respect to Personal Information processed by Demand Partner as part of the service provided by Demand Partner to Mobfox under the Agreement (the “Service”).
Your acceptance has been received.
Please try again. If the error persists, please inform us and we assign best of our picked troops to this task!