1 RPG’s Retention Rate Revolution
From 5% to 53% In Just 7 Days
When a Korean brand behind one of the most iconic RPG games in recent memory asked us for an electrifying boost to their game’s profile—we couldn’t wait to get the adventure started…
Since launching in December 2009, the developers have released over 20 innovative and fun-to-play games—and gathered around 10 million installs.
And now they were looking to amplify the profile of their major Android action RPG title. A captivating story with a breathtaking art style, the game leads users through a vast world—releasing kidnapped goddesses, acquiring ancient books, conquering colesseums, and…
Overcoming challenges. (Yes—the perfect metaphor for our quest together!)
The Goal
The developer’s current delivery was stale, unsatisfying and yielded poor results.
They needed to dramatically level up their registration and retention rate… (Oh, and nickname creation needed some serious attention.)
Their dream? To amplify their D1 from an all time low of 5% to a massive 25%.
So, that’s where we stepped in…
They needed to dramatically level up their registration and retention rate
The Smart Decision
The final straw? Releasing their top game to a global market highlighted for the brand just how poor their home performance was in Korea. The game garnered huge success in China, Taiwan, Singapore and Hong Kong, with more than 80% of players in the global sphere. Yet, this had proved impossible to replicate at home, and they needed a solution.
Why Glispa?
The client chose us for 3 crucial reasons:
Mobfox SSP
Our revolutionary SDK put our client back in the driving seat of their ad inventory.
Glispa Anti-Fraud
An exclusive in-house anti-fraud tool let the developers get back to what they do best, and swept the worry clean off their plate.
Two Exceptional Teams In One
As two established brands, the merger of Mobfox and Glispa brings many high-profile clients and titles together.
The Transformation
The results speak for themselves.
We hadn’t just hit our client’s KPIs— we’d catapulted them into a new future.
We exceeded every expectation. And this was just the beginning. After the 30 days results, our client was thrilled—so thrilled in fact they stayed with us for 3 years, building a strong and profitable relationship with our team.
